This is a sample 90-day plan for a fictional firm, with illustrative figures. See the sample map
Start your free map →Client
EF
example-firm.co.uk
Acquisition Map Generated
25th August, 2026
Client Acquisition Score
58/100
- Demand63mixed
- Conversion58mixed
- AI answers41mixed
- Authority41mixed
- Technical59mixed
- Paid efficiency82good
How the Client Acquisition Score is built
Your biggest gap is AI answers: AI assistants rarely name you when clients ask (41/100)
Demand: 63/100 (weight 30%) — being found for the searches that matter
- Demand you capture (impressions ranking top 10)28.735%
- Pages holding a defensible primary keyword78.520%
- Keywords ranking on the page we'd choose6415%
- Queries free of internal competition99.210%
- Pages reachable through internal links89.310%
- Pages with a keyword purpose92.110%
Conversion: 58/100 (weight 25%) — turning the visitors you win into enquiries
- Pages offering a contact route (form or phone)84.225%
- Contact machinery early in the served HTML55.320%
- Calls-to-action that are specific, not generic1815%
- Trust evidence (reviews, accreditation, awards)63.215%
- A lead magnet to capture not-yet-ready visitors5010%
- Pricing or fee information on money pages42.15%
- Page speed on probed money pages (PSI)7110%
AI answers: 41/100 (weight 15%) — being named when clients ask an AI assistant
- named in AI answers to client questions33.340%
- your pages cited as the source (engines that cite)16.720%
- questions where a competitor is named and you are not (inverted)66.710%
- site checks: AI crawlers allowed in robots.txt, a sitemap, the firewall, organisation markup, Person markup on bios, directory links6030%
Authority: 41/100 (weight 10%) — the named people and proof behind your pages
- Commercial pages that link to a named expert's bio61.325%
- Your people that clients already search for by name29.220%
- Expert bios Google can read as people (Person schema)20.820%
- Where your searched-for people rank for their own names45.715%
- Recognised authority directories your site links to33.310%
- Commercial pages carrying any structured data54.810%
Technical: 59/100 (weight 10%) — a site Google can crawl, index and trust
- Pages that need no technical clean-up44.457%
- Pages served once — not duplicated, not at several addresses77.843%
Not measured on this crawl: Commercial pages linked at least as well as the blog — the score uses the parts we could measure.
Paid efficiency: 82/100 (weight 10%) — ad spend that is not duplicating searches you already rank for
- Ad spend not duplicating searches you already rank for (pe1)82.1100%
Not measured on this crawl: Google Ads account health (pe2); Meta Ads account health (me1) — the score uses the parts we could measure.
Audit Findings Summary: example-firm.co.uk
Your Client Acquisition Score: 58 / 100
Right now, 71.3% of example-firm.co.uk's search demand is unclaimed — the site appears in the results, past the first page, where nobody clicks.
The map below found 41 searches where the site's own pages compete with each other and 17 pages with no search they could win — both are fixable with structure, not budget.
The fastest wins: 4 searches already rank within striking distance — the 90-day plan below works on them from week three.
Start with the searches already in striking distance, listed below — every entry names the page and the search it should win.
Your 3 biggest levers — ranked on one scale, visits a quarter, from your own data
480
visits a quarter landing on pages that cannot convert
Commercial pages that cannot convert
9 ranking commercial pages with 21,400 impressions and 480 visits: 6 pages without an enquiry form; 2 pages without a phone number; 9 pages without a call to action
356
extra visits a quarter
Searches within striking distance
4 searches where you already rank 6 to 13, with 4,620 impressions — each moved to the top three (the best case)
£3,300
recoverable a quarter (midpoint)
Paid clicks on searches you already win
£2,600–£4,100 of spend on searches your site already ranks for; about 231 paid clicks at your average cost per click
Your 90-Day Plan
0 of 19 steps done
Your 90-day plan for example-firm.co.uk: every step names the page, the change, the copy to paste, why, and how to check it worked. Tick steps as you go — this page remembers them on this device.
19steps
6.5hours, about
1search in striking distance
2pages with new metadata
2internal links with anchors
3technical fixes
Next 90 days6–12 months
Next 90 days — searches already in striking distance
| Search | Demand | Position | Destination | Status |
|---|---|---|---|---|
| “employment solicitors maidstone” | 1,840 imps | 6.2page 1, low | /services/employment/ | covered |
| “settlement agreement solicitor” | 1,210 imps | 8.9page 1, low | /services/employment/settlement/ | covered |
| “no fault divorce process” | 960 imps | 11.4page 2 | /services/family/divorce/ | not yet mapped |
| “commercial lease renewal solicitor” | 610 imps | 13.0page 2 | /services/commercial-property/ | covered |
6–12 months — the head terms worth building toward
“employment lawyer”
your page is outgunned for this head term — it needs authority and links → /services/employment/
“divorce solicitor”
no page on the site owns this term yet
Ranked from your own Search Console history.
week 1Foundations and two-minute wins1 stepweeks 1–2Titles, descriptions and headings2 stepsweeks 2–4Internal links2 stepsweeks 3–8Make the striking-distance pages the answer6 stepsweeks 5–8Technical clean-up7 stepsweeks 8–12New pages and the day-ninety read1 step
By page — 10 pages touched (click a page to show only its steps; click again to clear)
- /insights/2019-office-move 1 step
- /insights/christmas-opening-hours 1 step
- /insights/divorce-process-explained 1 step
- /insights/redundancy-rights 1 step
- /insights/school-holiday-disputes 1 step
- /services/commercial-property 2 steps
- /services/employment 1 step
- /services/employment/settlement 3 steps
- /services/family/divorce 2 steps
- /services/family/private-childcare 1 step
Links by the page you will edit — 2 source pages
- /insights/redundancy-rights
- link to /services/employment/settlement with anchor “settlement agreement advice”
- /insights/school-holiday-disputes
- link to /services/family/private-childcare with anchor “child arrangements”
Foundations and two-minute wins week 1 · 1 step
The robots.txt lines take minutes. Everything here is done in an afternoon.
Unblock GPTBot and CCBot in robots.txt
Allow GPTBot, CCBot in robots.txt with the lines below.
Where: robots.txt at the site root.
User-agent: GPTBot Allow: / User-agent: CCBot Allow: /
Why: robots.txt tells GPTBot and CCBot to keep out of your pages.
Expected: robots.txt no longer turns GPTBot and CCBot away.
Verify: Load /robots.txt: the Allow lines are present.
Titles, descriptions and headings weeks 1–2 · 2 steps
The highest-leverage change per minute: no design, no development, and click-through movement shows in Search Console within two to four weeks. Striking-distance pages first.
Internal links weeks 2–4 · 2 steps
The second-cheapest lever and it compounds the new titles: each link tells Google which page is the answer for which phrase. Work page by page with the anchor text exactly as written.
Link 1 page to /services/employment/settlement
/services/employment/settlement Settlement Agreements
Add 1 internal link to this page with the anchor text exactly as written; the exact/variant mix is deliberate.
Where: Each source page's body copy — see the placement note per link.
| Link from | Anchor text | Where on the page |
|---|---|---|
| /insights/redundancy-rights Redundancy rights | settlement agreement advice variant | In the body copy, in a sentence that already discusses the topic. |
Why: This page is seated on “settlement agreement solicitor”, and is a striking-distance page; the page has 6,200 impressions in all in ninety days.
Expected: Google sees which page is the answer for the phrase; the target's crawl priority and relevance improve.
Verify: Each link resolves to the target; after the next crawl the target's inlink count rises (Search Console → Links → Top linked pages, internal).
Link 1 page to /services/family/private-childcare
/services/family/private-childcare
Add 1 internal link to this page with the anchor text exactly as written; the exact/variant mix is deliberate.
Where: Each source page's body copy — see the placement note per link.
| Link from | Anchor text | Where on the page |
|---|---|---|
| /insights/school-holiday-disputes Holiday disputes | child arrangements variant | In the body copy, in a sentence that already discusses the topic. |
Why: This page is seated on “child arrangement order”, and is a page nothing links to; the page has 900 impressions in all in ninety days.
Expected: Google sees which page is the answer for the phrase; the target's crawl priority and relevance improve.
Verify: Each link resolves to the target; after the next crawl the target's inlink count rises (Search Console → Links → Top linked pages, internal).
Make the striking-distance pages the answer weeks 3–8 · 6 steps
Writing takes longer and Google re-evaluates slower. Each page opens once: do its call-to-action and named-expert steps in the same visit.
Make /services/employment/settlement the answer for “settlement agreement solicitor”
/services/employment/settlement Settlement Agreements
Strengthen this page for “settlement agreement solicitor” — it already ranks at 8.9 with 1,210 impressions in ninety days.
Where: The page editor; the metadata fields are covered by the metadata step.
settlement agreement solicitor · position 8.9 · 1,210 impressions
- Apply the metadata rewrite — the title is written to this search see step
- Open with one or two sentences that answer “settlement agreement solicitor” directly, then say who it applies to and what the firm does about it. Keep the page: this is an edit, not a rewrite.
- 1 page will link here with the anchors in the links step see step
From position 8.9 toward the top five.
Why: Google already shows this page for the search; moving from position 8.9 to the top five changes how many of those searches click.
Expected: The searches already exist; moving up changes how many of them click. No promises of rankings — check the movement at days thirty, sixty and ninety.
Verify: Search Console → Performance → filter query “settlement agreement solicitor”: compare position and clicks with the previous twenty-eight days at days thirty, sixty and ninety.
Give /services/commercial-property a route to enquire
/services/commercial-property Commercial Property
Place reviews, accreditations or a named expert beside the call-to-action.
Where: The page template or editor; forms and phone links are usually a reusable block.
- Add testimonials, accreditations or review evidence
Why: The page wins 3,800 impressions in ninety days and the audit scored it down for missing proof (reviews, accreditations, a named expert).
Expected: More of the visits this page already gets turn into enquiries.
Verify: Submit the form and tap the phone link on a mobile; the day-ninety audit re-scores the page.
Fix the call-to-action on /services/employment
/services/employment Employment Law Solicitors
Make the call-to-action say what happens next — who the visitor will speak to, or that the firm will call them back — instead of a bare “Contact us”.
Where: The page template or editor; forms and phone links are usually a reusable block.
- Put the new wording on the page's main button, and repeat it after the main section.
Call to action
generic today
Request a call back
Why: The page wins 12,400 impressions in ninety days and the audit scored it down for a generic call-to-action and how far down the page the contact route sits.
Expected: More of the visits this page already gets turn into enquiries.
Verify: Submit the form and tap the phone link on a mobile; the day-ninety audit re-scores the page.
Fix the call-to-action on /services/family/divorce
/services/family/divorce Divorce & Separation
Make the call-to-action say what happens next — who the visitor will speak to, or that the firm will call them back — instead of a bare “Contact us”.
Where: The page template or editor; forms and phone links are usually a reusable block.
- Put the new wording on the page's main button, and repeat it after the main section.
Call to action
generic today
Request a call back
Why: The page wins 9,100 impressions in ninety days and the audit scored it down for a generic call-to-action.
Expected: More of the visits this page already gets turn into enquiries.
Verify: Submit the form and tap the phone link on a mobile; the day-ninety audit re-scores the page.
Day thirty: read the click-through movement
In Search Console → Performance, compare the last twenty-eight days with the previous period for every retitled page.
Where: Search Console.
- Click-through on every page with a metadata step
- Impressions on the striking-distance pages
Why: Titles and descriptions move click-through first; positions follow.
Expected: Click-through up on the retitled pages.
Verify: Note the pages whose click-through fell; revisit their titles.
Technical clean-up weeks 5–8 · 7 steps
Merges and noindex batches protect rankings rather than create them, and they carry some risk, so they follow the wins but land before the day-ninety read.
Merge /insights/divorce-process-explained into /services/family/divorce
/insights/divorce-process-explained The divorce process explained
Read both pages first: the similarity figure compares titles, headings and descriptions, not the body text. Merge only if the body text repeats. Then move anything unique from /insights/divorce-process-explained into /services/family/divorce, then 301 /insights/divorce-process-explained → /services/family/divorce and repoint the internal links.
Where: The two page editors, then your redirect settings.
- Read both pages; copy any paragraph, FAQ or case study that only /insights/divorce-process-explained has into /services/family/divorce.
- Redirect /insights/divorce-process-explained → /services/family/divorce with a 301. If the losing page must stay live (a dated news post), use <link rel="canonical"> pointing at the winner instead.
- Search the site for links to the losing page and point them at the winner.
Winner: /services/family/divorce (canonical clusters).
Why: /insights/divorce-process-explained has a title, heading and description like /services/family/divorce; the body text was not compared.
Expected: One page carries the signals both were splitting.
Verify: /insights/divorce-process-explained answers 301 to /services/family/divorce; after the next crawl the loser no longer appears in Search Console's indexed pages.
Take 1 zero-impression page out of the index
Set this page to noindex in the CMS's 'hide from search' toggle (or add <meta name="robots" content="noindex">). Keep it live for visitors; never delete a page that other sites link to.
Where: The page's SEO settings in the CMS.
1 page
- /insights/christmas-opening-hours noindex
Why: It earns no search impressions and carries no keyword fit; indexed, it spends crawl budget and dilutes the section it sits in.
Expected: Crawl budget concentrates on the pages that can win.
Verify: Search Console → Pages: the count of indexed pages falls over the following weeks; the page itself still opens.
Delete 1 thin page and redirect it
Delete the page and 301 it to its section hub.
Where: The CMS (delete) and your redirect settings.
1 page
- /insights/2019-office-move delete and 301 to the section hub
Why: Zero impressions and almost no words: nothing to keep.
Expected: No dead ends; the hub inherits any stray links.
Verify: The address answers 301 to the hub; nothing returns 404.
Day sixty: read the positions
Filter Search Console by each striking-distance query (1 page) and compare positions; check the internal links landed (Search Console → Links).
Where: Search Console.
- Position per striking-distance query
- Internal links per target page
Why: Links and content edits show in positions after four to eight weeks.
Expected: Striking-distance queries moving toward page one.
Verify: Every link step's target shows more internal links than before.
New pages and the day-ninety read weeks 8–12 · 1 step
New pages are the slowest to write and to rank; they start once the quick wins are in flight. Week twelve is the re-run of your map.
Day ninety: the re-run
Your map is re-run at day ninety and the plan opens with what moved. Book the walkthrough to plan the next quarter.
Where: The plan itself.
- Score movement
- Issues solved
- Searches won
- AI answers naming the firm
Why: The before-and-after in your own numbers.
Expected: A measured quarter.
Verify: The 'what moved' band at the top of the plan.
The Problem
The scale of the problem on example-firm.co.uk
71.3%
of your search demand unclaimed
41
searches where your own pages compete with each other
17
pages with no search they could win
~119
extra visits a month at best, if the 4 searches you rank 6 to 13 for reach the top three
Site structure
64.0%of the 118 mapped searches already rank on the page we'd choose — the rest are misrouted
23pages nothing on your site links to
11commercial pages your site links to less than its own blog posts
Unlocked example
“employment solicitors kent”
2,140 impressions split two ways/services/employment/ · position 7.8/insights/employment-law-changes/ · position 12.4
→ Google shows both pages; neither wins.
Paid Search
Your paid search spend, cross-checked against your organic rankings — example-firm.co.uk
£18,400
spent on Google Ads in the last 90 days
£2,600–£4,100
likely recoverable — midpoint £3,300
7
search terms you paid for while already ranking top-3
11
terms paid for while ranking 4–10 — bid-reduction candidates
0
terms paid for while ranking 11–20 — keep, review the bid
19
paid-only head terms organic can't reach yet
Unlocked example
“employment solicitors maidstone” (Search - Employment, phrase match)
£1,080 spent74 clicksyou rank #2 organically
→ Pause / add exact negative — you already rank #2 organically
organic-substitution by rank bucket — claimed only where your own Search Console data proves the rank. Substitution factors are published and conservative.
✓ Included
Paid-search rescue plan — 7 terms to pause + 11 bid reductions designed
£9,100 of your last-90-day spend went to searches your site already ranks for. The plan names every term, with the exact negative match type to add.
“employment solicitors maidstone” — £1,080, organic #2 — Pause / add exact negative — you already rank #2 organically
+ 17 more — every term named, with the exact negative match type; every item is in your plan and its CSVs.
Conversion
Can your site convert the traffic it wins? — example-firm.co.uk
58/100
Conversion Quality Score
9
ranking commercial pages can't convert21,400 impressions land on them6 no form2 no phone9 no call-to-action
3
money pages are slow in Google's lab speed test (PageSpeed, one simulated mobile load: a score under 50 or the main content after 4 seconds)slowest: 6.1s to main content
Unlocked example
Your weakest page
https://example-firm.co.uk/services/employment/
https://example-firm.co.uk/services/employment/
scores 31/10012,400 impressionsfails: generic call-to-action, contact machinery buried
→ Move the enquiry form or phone number earlier in the page
How we measure: Detection reads the HTML your server sends, and your busiest commercial pages are read once more in a browser so forms and buttons built by JavaScript count.
Read the full method note
Detection reads the HTML your server sends, and your busiest commercial pages are read once more in a browser so forms and buttons built by JavaScript count. Elsewhere, forms and buttons injected by JavaScript after load may not be counted — findings are flagged, not judged, where coverage is partial. Position-in-page is measured as how early contact machinery appears in the served HTML — a stated proxy, since no crawler can see the rendered fold.✓ Included
Conversion rescue plan — 38 pages diagnosed
Every commercial page scored on contact machinery, prominence, call-to-action wording, trust evidence, pricing and speed — the page-by-page fix list.
https://example-firm.co.uk/services/employment/ — 31/100 — generic call-to-action, contact machinery buried — 12,400 impressions
→ https://example-firm.co.uk/services/family/divorce/ — 44/100 — generic call-to-action — 9,100 impressions
→ https://example-firm.co.uk/services/commercial-property/ — 52/100 — no trust evidence — 3,800 impressions
+ 35 more — every page named, with the exact fixes; every item is in your plan and its CSVs.
Authority
The people your clients search for — example-firm.co.uk
41/100
Authority Score
How the authority score is built
- Commercial pages that link to a named expert's bio61.325%
- Your people that clients already search for by name29.220%
- Expert bios Google can read as people (Person schema)20.820%
- Where your searched-for people rank for their own names45.715%
- Recognised authority directories your site links to33.310%
- Commercial pages carrying any structured data54.810%
7 of 24 people are searched for by name
3,120 person-name search impressions in 90 days
12 commercial pages with no route to a named expert
19 of 24 expert bios invisible to Google as people (no Person schema)
14 commercial pages with no structured data at all
Authority directories — 1 of 3 linked from your sitelegal500.comchambers.comreviewsolicitors.co.uk
Unlocked example
Sarah Ellison
1,240 name-search impressions4 queriesbest position 3.1e.g. “sarah ellison employment solicitor”
→ Link Sarah Ellison's bio from https://example-firm.co.uk/services/employment/ — searchers already look for her by name 1,240 times a quarter
Recommended fixes
- Add Person schema to 19 team bios — Google cannot connect their authority to your pages without it.
- Attach a named author to your top commercial pages — a visible byline, a link to their bio, and Person schema.
Person demand is measured in your own Search Console history — proven, never guessed. Directory evidence is what your own pages link to.
✓ Included
Authority build-out — 7 named people with search demand
Clients search for your people by name — the plan links every searched-for expert to the pages that need their authority.
Sarah Ellison — 1,240 name-search impressions — https://example-firm.co.uk/team/sarah-ellison/
→ “James Okafor” — 680 impressions, best position 5.4
→ “James Okafor” — bio has no Person schema (https://example-firm.co.uk/team/james-okafor/)
+ 4 more — every person and page named, with the linking and profile plan; every item is in your plan and its CSVs.
12 commercial pages give searchers no route to a named expert — starting with https://example-firm.co.uk/services/family/divorce/.
AI Answers
AI answers — when clients ask ChatGPT, Gemini, Perplexity or Claude
4of 12(33%, ±24)
answers to unbranded client questions name example-firm.co.uk, across 2 AI engines; 2 other firms were named instead. The ± is the 95% interval: a change inside it is noise, not movement.
ChatGPT named 2 of 6 · cited 1Gemini named 2 of 6 · cited 1
Readiness 60/1002 AI crawlers blocked in robots.txt
Unlocked example
Gemini was asked “Which are the best employment solicitors in Manchester? Name specific firms.”
named northgate-law.co.uk, reeves-partners.co.ukdid not name you
→ For employment matters in Manchester, Northgate Law, Reeves Partners are well regarded.
✓ Included
AI answers plan — 6 client questions across 2 engines
Every question, every engine, who was named instead of you, and the readiness fixes the check found in crawler access and named people.
Gemini · “Which are the best employment solicitors in Manchester? Name specific firms.” — named northgate-law.co.uk, reeves-partners.co.uk, not you
→ “Which are the best employment solicitors in Manchester? Name specific firms.” — ChatGPT: you
→ “Recommend a good divorce lawyer in Manchester.” — ChatGPT: not you; named northgate-law.co.uk
→ “Recommend a good divorce lawyer in Manchester.” — Gemini: not you
→ “Which conveyancing solicitors in Manchester are worth using for a first home?” — ChatGPT: not you; named northgate-law.co.uk
→ “Which conveyancing solicitors in Manchester are worth using for a first home?” — Gemini: you
→ “Who should I contact in Manchester to write a will?” — ChatGPT: not you
→ “Who should I contact in Manchester to write a will?” — Gemini: not you
→ “I need help with an unfair dismissal claim in Manchester. Which law firms should I contact?” — ChatGPT: not you
→ “I need help with an unfair dismissal claim in Manchester. Which law firms should I contact?” — Gemini: you
→ “How much does a family solicitor in Manchester typically cost, and which firms offer good value?” — ChatGPT: you
→ “How much does a family solicitor in Manchester typically cost, and which firms offer good value?” — Gemini: not you; named northgate-law.co.uk, reeves-partners.co.uk
Technical Clean-up
Pages with no keyword purpose on example-firm.co.uk
5 pages have no keyword seat and no target
1,280 impressions land on them — each one needs a decision: canonicalise, combine, re-align, rescue, noindex or redirect
2 duplicate or overlapping pages in 1 duplicate cluster
2 thin or empty pages
1 page with demand but the wrong keyword or vocabulary
Unlocked example
/insights/settlement-agreements-guide/
310 impressions1,400 words
→ Which page should win, and how, is in the plan.
Pages are judged on their own crawl and Search Console data: seat status, impressions, word count and content similarity to their sibling pages.
✓ Included
Technical clean-up plan — 5 pages, each with a decision
Every page without a keyword purpose, with the page it duplicates or overlaps, and the fix: canonicalise, combine, re-align, rescue, noindex or redirect — in the order that protects your rankings.
/insights/settlement-agreements-guide/ — a title, heading and description 92% like https://example-firm.co.uk/services/employment/settlement/; the text not compared · 310 impressions
→ https://example-firm.co.uk/insights/divorce-process-explained/ — duplicate of /services/family/divorce/ · 140 impressions
→ https://example-firm.co.uk/insights/employment-law-changes/ — has search demand but no keyword seat · 830 impressions
→ https://example-firm.co.uk/insights/2019-office-move/ — thin or empty page · 90 words
→ https://example-firm.co.uk/insights/christmas-opening-hours/ — no impressions and no keyword fit · 120 words
Full Keyword Map
Every page mapped to the searches it should own — the evidence behind the audit
79%
168 of 214 pages own a primary keyword
- Insights0/5
- Employment2/2
- Family1/1
- Commercial1/1
Key to the map (imp, pos, vol, conf, sim, val, P/S)
- imp
- impressions — times shown in Google, last 90 days
- pos
- average Google position
- vol
- monthly UK search volume (SEMrush)
- conf
- engine confidence (0–100)
- sim
- semantic similarity (0–1)
- val
- commercial value units (intent × demand)
- P / S
- the page chosen to win the search / a supporting page
- kw
- keyword
- w
- word count
Next Steps
What the first 90 days are worth
Everything in this report comes from example-firm.co.uk's own data. Taken together:
- 1 search where you already rank 6 to 13, close to the top three
- 71.3% of your search demand unclaimed
- £3,300 of quarterly ad spend likely recoverable
- conversion at 58/100 — with the page-by-page fixes already mapped
- 7 of your people already searched for by name — authority your pages don't yet use
Everything in this report is unlocked and sequenced in your 90-day plan. Book your free walkthrough — and if you would rather we did the work, ask about the 90-day pilot on the call.
Book your free walkthrough →Ask about the 90-day pilot →Print the partner one-pagerFree
Your free walkthrough
A specialist takes you through the plan page by page — what to do first, what to hand to a developer, what to leave. No obligation.
Book your free walkthrough →Done for you
Want it done for you? The ninety-day pilot
Our team implements this plan — the metadata, the links, the technical clean-up, the striking-distance pages — and reports what moved at the end. Ask about it on your walkthrough.
Ask about the 90-day pilot →Everything in your plan — unlocked
✓ Included
Metadata rewrites
New titles and meta descriptions written for 2 of your pages, and new H1s where a page needs one, weighted to each page's own searches — ready to upload from the plan's CSV.
✓ Included
Content briefs
Writer-ready briefs for every content gap in this map, each with demand evidence and the exact phrasings to cover.
✓ Included
Internal linking plan — 2 links designed for this site
2 specific link placements across 2 pages — including 1 page nothing links to today.
https://example-firm.co.uk/services/employment/settlement/ (2 current inlinks)
→ link from https://example-firm.co.uk/insights/redundancy-rights/ with anchor “settlement agreement advice”
→ link from https://example-firm.co.uk/insights/redundancy-rights/ with anchor “settlement agreement advice”
→ https://example-firm.co.uk/services/family/private-childcare/ from https://example-firm.co.uk/insights/school-holiday-disputes/ — anchor “child arrangements”
✓ Included
Technical clean-up — 5 pages
2 duplicate or overlapping pages, 2 thin or empty pages, 1 page with demand but the wrong keyword or vocabulary — each with its fix, in the order that protects your rankings.
✓ Included
Your day-ninety re-run
Ninety days after your plan was built we re-run your map — re-crawl, re-score — and the plan opens with what moved, in your own numbers.
Crescat Digital · evidence: Google Search Console (90 days), SEMrush UK volumes, engine confidence & similarity. Honest by design — a page with no defensible keyword is shown unseated, never padded.