Crescat Client Acquisition Map Free · reviewed by a senior strategist
For marketing leads at UK law firms · Free · About 20 minutes

Client Acquisition Map

One partner-ready report, built from your own Search Console, Google Ads and website, that shows where you're leaking enquiries, where your site can't convert the traffic it already wins, and where your ads pay for clicks you already rank for — reviewed by a senior Crescat strategist before you see it.

Start with your details

One report per firm. Your secure Google connection comes next.

  • Free
  • Read-only Google access
  • Tokens revoked after the read
  • Report in about 20 minutes

We only use this to send your report and, if you choose, to follow up about implementation. No lists, no reselling.

What your report leads with
Client Acquisition Score
57/100
  • Demand63
  • Conversion58
  • Authority41
not a made-up score — three measured pillars, renormalised over what we could verify
  • One fully unlocked example fix in every channel — a real page, person or search term from your own data.
  • A plain-English summary safe to drop straight into the partners' meeting.
  • Reviewed and approved by a senior Crescat strategist before it reaches you — usually the same day.

The four questions partners ask — answered from your own data

Where are we leaking enquiries?

How much of your search demand is stuck past page one, where your own pages compete with each other, and a 90-day strike list of searches already within reach.

Can the site convert what it wins?

Every commercial page scored on contact routes, how early they appear, call-to-action wording, trust evidence, pricing and speed.

Are our people working for us?

Who clients already search for by name, which pages give them no route to an expert, and the directories your site never links to.

Is paid duplicating organic?

Optional: connect Google Ads and see the spend that went to searches you already rank top-3 for, as a conservative, published range.

Each channel unlocks one example in full. The complete fix list sits behind a free 20-minute strategist walk-through — you keep the report either way.

1Connect, securely

A verified Google app, read-only Search Console access, optional Google Ads. Tokens are revoked as soon as your data is read; prospect data is purged after 90 days.

2We build your map

90 days of your own search demand, a crawl of up to 1,000 pages, every viable query mapped to one best page — 14 stages you can watch live.

3A strategist signs it off

A senior Crescat strategist reviews and approves your report before it reaches you. Usually the same day.

Not another free SEO audit

100% your data
0% opinion. If something can't be measured reliably, it drops out of the score rather than being guessed.
Published maths
Ad-waste ranges and benchmarks use conservative, published substitution factors you can check.
200+ checks, then a person
Every report passes more than 200 automated checks, then a senior strategist approves it by hand.

What's the catch?

Why is it free?

It does two jobs at once. It gives you a serious, evidence-based report you can use immediately, even if we never speak again. And it shows us whether there's enough upside for your firm to have a grown-up conversation about implementing it. Sometimes that leads to an engagement; sometimes it doesn't. Either way, you keep the report.

Is it safe to connect Search Console and Ads?

Yes. The connection is a verified Google app with read-only scopes. We never change campaigns, bids, budgets or site settings. Tokens are encrypted and revoked automatically as soon as your data is read, and all prospect data is purged after 90 days.

How long does it take?

About 20 minutes from consent to a finished report, then a senior strategist's review — usually the same day. You can close the tab; we email you the moment it's approved.

We already work with an agency. Is it still useful?

Especially then. It's an independent, data-only read of where the client-acquisition machine is leaking, with one worked example per channel. Bring it to your next agency review; the figures are pinned to your own Search Console, Ads and site.

One report per firm?

Yes. We build one map per domain in any 30-day window so we never waste your time with duplicates. If someone at your firm has already run it, we'll point you to their report instead.

Ready? Take ten minutes now and generate your Client Acquisition Map.
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